Development, change and innovation of China's coat

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Yue WangKun: development, change and innovation of China's coating industry (II)

Yue WangKun: development, change and innovation of China's coating industry (II)

September 5, 2008

[China coating information] policy guidance has been strengthened, and safety and environmental protection work has become the top priority of the industry

during 2007-2008, a series of policies and standards related to safety and environmental protection have been issued or will be issued, This will have a huge impact on the coating industry and directly affect the trend of the coating industry. To cite several aspects:

in June 2007, the national development and Reform Commission, the Ministry of finance, the Ministry of Commerce and the State Administration of Taxation jointly issued the "notice on adjusting the tax rebate rate of some export products", cancelling export tax rebates for more than 50 products from July 1. This has a great impact on the upstream enterprises of coatings in China. For example, iron oxide industry, titanium dioxide industry and basic chemical raw materials for coatings are all facing a new survival challenge

"Green foreign trade" - following the "green credit" and "green securities", the Ministry of Commerce and the State Environmental Protection Administration jointly issued the "notice on strengthening environmental supervision of export enterprises" on October 8, 2007, proposing that enterprises violating environmental protection laws and regulations will be suspended from engaging in foreign-capital business activities for a period of more than one year and less than three years according to the situation, so as to effectively control the export of "two high and one capital" products, which has a huge impact on the pigment industry

due to the lead poisoning of children's toy paint, on July 24, 2007, AQSIQ issued the regulations on the recall management of children's toys. In addition, the recall system for furniture exports is also included in the plan

after extensive consultation with the industry, the guidance catalogue for industrial structure adjustment in 2007 was also officially released. There are 14 categories of coating products involved, of which several are newly added. In 2007, the Guiding Catalogue of imported products was also issued, which is actually a policy guidance of the industry from the perspective of productivity

each regulation, which covers the widest range, has entered the pre registration period since 2008, and products exported directly or indirectly have been greatly affected. (from the perspective of "Green foreign trade" export products, 18 coating standards related to safety, toxicology and environmental protection indicators will be in line with each regulations)

on December 18, 2007, the "safety technical regulations for paint production enterprises" (Draft for approval) proposed by the State Administration of security, which covers the whole process of paint production operations and safety management, will probably be issued in 2008. This mandatory standard will have a far-reaching impact on coating enterprises

five professional rectifications of the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China in 2008. Paint products are also included. Its subsequent "rules for the implementation of production license of hazardous chemical coating products" will be officially issued. From the production of coating products, a license system will be implemented. This is the most extensive work involving the coating industry (with 28 products), which basically covers all coating products containing primary and secondary flammable solvents

the catalogue of products with high pollution and high environmental risks, organized and compiled by the State Environmental Protection Administration in 2007, has included six industries including coatings. This work should be further extended to all industries. Subsequently, the catalogue of environmentally friendly products will also be included in the 2008 work plan. The introduction of these two catalogues is actually a policy guidance for enterprises from the perspective of environment

on September 10, 2007, the emission standard of pollutants in the coating industry (Exposure Draft) was published in the coating industry. This mandatory standard may be published in 2008. This standard will put forward higher requirements from the whole process management of water pollutant emission and air pollutant emission in the coating industry, which will directly affect the production process layout, plant layout, device upgrading and other contents of enterprises, and its impact is far-reaching and extensive

The calculation of production and emission coefficient is a core basic work of the State Council for the national pollution source census, which will provide the basis for China to put forward a series of environmental protection policies, and its impact is extremely far-reaching

the formulation of ten national standards for the coating industry has been included in the 2008 Plan and will be completed in 2008. It involves decorative coatings, toy coatings, automotive coatings, building exterior wall coatings and other products. In addition to the quality requirements in its original product standards, it also adds mandatory indicators of harmful substances. At the same time, from the perspective of "Green foreign trade" export products, 18 coating standards related to safety, toxicology and environmental protection indicators will be in line with each regulations. This is a signal that in the future, we will pay attention to and increase the content of environmental protection and health indicators in product standards

the policy guidance in the fields of safety and environmental protection is being strengthened day by day. At the same time, the policy guidance in the aspects of market norms and enterprise norms is also being strengthened day by day. For example, in 2007, the credit system evaluation work was officially launched, and the "care" work will also be launched, which will certainly guide enterprises to develop in a healthy and harmonious direction

in 2007 and even in the next few years, energy conservation and emission reduction, safety and environmental protection will be the main line running through China's economic and social development, and also the primary task facing the coating industry. It requires the transformation of the economic growth mode of enterprises; It requires enterprises to adjust factory layout and process; It requires the optimization and adjustment of enterprise product structure; It requires the improvement and upgrading of production equipment and devices of enterprises; It requires enterprises to innovate at all levels and links from design to management, from organizational structure to value orientation; It requires the re integration and allocation of enterprise resources; It will directly have a huge impact on the development trend of the coating industry

the survival crisis of the coating industry is at hand

at present, the primary problem facing the development of China's coating industry - small profit space and poor profitability—— Survival crisis. The profitability of the industry. Although the coating industry has made great progress and breakthroughs in technological innovation, process reform, marketing revolution and other aspects, the homogenization competition problem in the coating industry is still very common and serious. The homogenization of products, technology, marketing mode, means of competition and so on make the profit space of enterprises smaller and smaller. Under the containment of factors such as the continuous rise of raw materials, the price war can no longer be fought, the concept hype can no longer be carried out, there is nothing new, and the enterprise competition is trapped in a situation of helplessness, helplessness, begging and helplessness

the profitability of the coating industry has declined significantly. From 2005 to 2007, the average profit margin of the coating industry was only about 6%, which is not enough to support the sustainable and healthy development of the industry in the future. From the previous data, we can also see that the overall profit growth rate of the coating industry is generally lower than the growth rate of product sales revenue and output value. Judging from the situation of loss making enterprises, in addition to the good profit space of large enterprises, many enterprises have no profits to speak of, and many enterprises have closed down, stopped production or are on the verge of bankruptcy

at the same time, we should see that when China's current coating enterprises compete on the world stage, we are still dwarfed; In the stalemate with powerful international groups, we are still at a relative disadvantage. We still have many insurmountable problems to solve

first of all, China's coating enterprises lack strategic thinking based on globalization and collectivization. Always focus on the domestic market and domestic enterprises, and pay attention to the immediate interests. Chinese enterprises rarely have collectivization theory and culture to support the growth and development of enterprises. At present, the overall situation of coatings in China is still small and scattered compared with that in the world, and the individual competitiveness of enterprises is very weak

second, due to the weak protection of intellectual property rights and the dispersion of technical research forces, the technology investment is relatively small, and the core technology is seriously insufficient. In particular, the research on cutting-edge technology, basic materials, major scientific and technological projects and applied technology lacks the support of social R & D system and capital. Therefore, the overall innovation ability of the industry is very weak, and the technological development is lack of qualitative breakthroughs. Therefore, the homogenization of products is inevitable

third, the understanding of competition at the strategic level of decision-making, information, intellectual property rights, standards and so on is seriously lagging behind. It is difficult to escape the phenomenon of turning behind many people. In international competition, domestic enterprises are often in a passive situation. Therefore, the importance of intangible resources has fallen far behind the development requirements of the industry

fourth, lack of risk awareness. In investment, there is little risk assessment, blind investment, and the phenomenon of following the trend is serious; In the production and operation, there is neither the awareness of avoiding risks nor the establishment of a crisis management mechanism. If you ask questions to ensure the normal use of the experimental machine, you will have a headache and a foot ache; In the market competition, we can't use legal and other means to protect ourselves against the infringing problems that occur from time to time and the friction problems in international trade

fifth, due to lack of integrity, insufficient market supervision, non-standard market, increased competition costs, false advertising, malicious hype, counterfeiting, trademark infringement, short weight is very common, as well as low resource utilization, weak awareness of environmental protection, high energy consumption, low entry threshold, insufficient profitability and other issues, which are all major problems to be solved in the industry

sixth, the market response is slow. In a volatile market, we do not pay attention to information collection and collation, do not observe and analyze market changes, and do not understand national policies and international rules, that is, we do not know how to change, nor do we seek change, nor do we change easily

seventh, there is a serious waste of resources (tangible and intangible). List 11 problems for reference

⑴ in technology development, there is little research on the upgrading of renewable resources products

⑵ in technology development, there is little research on basic materials and application experiments

⑶ in technology development, there is little research on environmental protection, and there is no special environmental research so far

in general, it pays more attention to the market than research and development, with serious utilitarianism, serious short-term behavior, and too little research and development investment

⑷ extensive development concept, low resource utilization rate, product function surplus on the one hand, important indicators fail to meet the requirements on the other hand, the overall quality of products is not high, and the serialization is not enough

(5) from the perspective of industry, there is no special research department for the utilization of renewable resources

(6) the technological development system of society is imperfect, and the transformation of achievements of few coating research institutes is poor, which is satisfied with small transfer and small production

⑺ in the process of transferring products with serious environmental pollution abroad to developing countries, China blindly expands production, blindly introduces and blindly invests, and lacks the awareness of environmental protection, environmental protection upgrading and product upgrading in the adjustment of product structure

in the production process, attention is paid to the problem of production capacity and output, but there is no supporting technology, and the homogenization of products, environmental governance, waste of resources are shelved

⑼ in terms of packaging, flashy, large packaging and small portions have become a marketing means in many enterprises, and the waste of packaging materials is very serious

(10) waste in market competition and irregular market behavior have increased the competitive cost of the whole industry. They only pay attention to the blind expansion of the market, and even exchange resources for the market, increase the market with profits, and exchange lack of credit for the market. Short term behavior is very serious

(11) the waste of social resources and intangible resources is very serious. For information, on the one hand, the cost of information is high

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