How to choose B2B foreign trade platform for the h

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How small and medium-sized enterprises choose B2B foreign trade platform

in 2008, Chinese foreign trade enterprises were pushed to the forefront. For foreign trade enterprises with some experience in Internet use, are B2B foreign trade stations, which are better than life-saving straws, really struggling between life and death, as some media reports have caused the cost of bicycles to rise? In order to answer this question, we successively interviewed the CEOs of Alibaba, global resources, made in China, mfg and other largest B2B foreign trade platforms in China to listen to the real voice of the platform owner

through this series of reports, we have gradually learned that these B2B foreign trade stations have their own advantages in positioning and characteristics. We hope that with the help of this report, we can help small and medium-sized enterprises find their own platforms

b2b platform development is very different

although the same hydraulic universal experimental machine is a B2B foreign trade platform for material experimental equipment, the promotion means and Strategies of local and foreign platforms are quite different at home and abroad. In terms of domestic promotion, foreign platforms are better at hosting and participating in exhibitions, while local platforms are better at online interactive promotion. It is worth noting that there are essential differences between hosting exhibitions and participating in exhibitions. B2B platforms with the ability to host exhibitions usually have very stable and long-term cooperative overseas purchaser resources, such as global resources

secondly, local platforms will deal with the media. Whether Alibaba made an inexplicable 180 degree turn in public opinion in the donation event after the Wenchuan earthquake, or global resources issued an urgent announcement to refute rumors after being falsely reported by a station at the end of 2008, it can reflect the University question in PR. Sometimes, just doing routine things may not get the best results. China is willing to help Mongolia to increase the results of human resources construction

training has been included in the work schedule of most B2B foreign trade platforms, but the training scale lifting mechanism can be based on the thickness of the test piece, and the training content deserves the attention of Chinese small and medium-sized enterprises. The training promoted by Alibaba and other local platforms is to popularize e-commerce knowledge from zero to one, making a big fuss in trade links and how to help enterprises find orders. The training content of global resources, global market and other platforms has gone deep into the level of enterprise supply chain management and internal information management. From this we can see that each platform has different positioning of target customers. It is worth mentioning that due to the closer proximity between foreign platforms and foreign buyers, the regular international purchaser surveys are of great significance and deserve the attention of small and medium-sized enterprises

in terms of foreign promotion, both local and foreign platforms have expressed great importance to the needs of emerging markets in the future, and exhibitions are the most common means of promotion. In this link, foreign-funded platforms are better. After all, on the whole, the whole world still presents the characteristics of the buyer's market. In theory, foreign platforms that have sufficient real resources of foreign buyers are better off than local platforms that hold the resources of many suppliers. This barrier built by local platforms that are familiar with the behavior preferences of domestic enterprises will gradually collapse or build higher and higher in the future

on the issue of B2B platform wintering, which is currently being reported by the media, most local enterprises mainly reduce prices and reduce internal expenses, such as Alibaba's split of its Chinese suppliers of foreign trade products. The original price of more than 60000 yuan is split into less than 20000 yuan, but the function of export link is sharply reduced, and global treasure, which maintains the original price but adds a little service. This is obviously planned for the better performance of Listed Companies in 2009. After the adjustment of the product line, we can use export link to attract new users or retain some old customers who will not renew their fees at a low price, forming a ladder effect with global treasure, and try to increase performance in the link of member payment and renewal. Most of the foreign-funded platforms have no intention of price reduction. They, who hold a large number of real foreign buyers, are more willing to give up short-term performance growth in order to ensure the quality of Chinese suppliers on the platform

in the current enterprise level e-commerce environment in China, most enterprises have not yet realized it. After all, there are a few enterprises with e-commerce knowledge and skilled use. The general direction of China's policy is to guide China's manufacturing industry to gradually carry out industrial upgrading and extend to a higher level of the value chain, from processing to manufacturing, and then to creation. From these two perspectives, Alibaba and other platforms will have good performance growth for a long time in the near future, while global markets and global resources, which are high-end products, clearly have a bright future in the long term

from the perspective of development characteristics, mfg, global market, Dunhuang and other platforms have been involved in the deep B2B field, providing corresponding services in logistics and capital flow; Alibaba, shengshibao and made in China are deeply engaged in information flow services; Global resources and Middle East tejiayi, for example, rely on the advantages of the exhibition to provide more accurate matching services. However, in the long run, with the gradual deepening of Chinese enterprises' awareness of networking, B2B platforms that are not in-depth will not be able to adapt to future competition without appropriate follow-up and transformation

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