The hottest joint venture brand will gradually dis

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Will the "joint venture" brand gradually disappear? The domestic market has been reshuffled, and it will be cheaper to buy a car in the future

now many post-00s have not experienced hardship, and the poor have no worries about food and clothing, and the better have no worries about expenses, because when they were born, the domestic economy had a certain degree of prosperity; As long as they can remember, cars are everywhere on the street; However, the post-60s and Post-70s are just the opposite. Most of them have survived the hard times. When they were young, they basically came and went on the streets by bike

due to the relatively late development of China's automobile industry, more than 30 years ago, the government began to adopt the strategy of "market for technology", introducing foreign brands and joint ventures between domestic automobile enterprises, hoping to let domestic automobile enterprises learn the technology of foreign automobile enterprises in this process, so as to promote their own technological accumulation and brand growth

in 1983, "Beijing Jeep" became the first "joint venture vehicle enterprise"; The following year, SAIC and Volkswagen jointly established "SAIC Volkswagen". Since then, joint venture brands have blossomed all over the country, and more and more foreign automobile brands have entered the country in the form of joint ventures, and become the mainstream of the market by virtue of leading domestic automobile technology

however, fragile domestic cars are embarrassed, and they are not competitive in front of powerful foreign brands. Therefore, in 1994, the state issued the "automobile industry industrial policy" to protect domestic car brands, requiring "foreign capital must pass the fatigue test to produce and sell cars in China, which is easy to break down, in the form of equipped with corresponding experimental fixtures, and the foreign party's share must not exceed 50%", That is to say, this policy of "limiting the share ratio" has always made domestic car companies the most controlling and dominant

with the passage of time, in addition to those car companies that have joint ventures with foreign brands, some independent brands that used to be "grandma doesn't care and uncle doesn't love" have also emerged. Domestic cars themselves have a lot of consumer audience cleaning methods: loosen the motor fixing screws and "anti strike" ability, so the national policy is about to make new adjustments

The national development and Reform Commission issued a new policy

on June 28, 2018, the national development and Reform Commission and the Ministry of Commerce issued the 2018 version of Special Administrative Measures for foreign investment access (negative list), which will be officially implemented on July 28

among them, the automobile sector does not occupy much space, but these short lines have a far-reaching impact. What do these lines mean? After July 28, 2018, the "share ratio restriction" policy of "Chinese share ratio not less than 50%" and the "restriction that the same foreign investor can establish two or more joint ventures in China to produce similar vehicle products" will be cancelled. Generally speaking, after July 28, foreign car companies that produce new energy vehicles can not only not cooperate with any domestic car companies, but also with whoever they want to cooperate with. At the same time, they can no longer cooperate with two car companies like GAC Toyota and FAW Toyota at most, three or four

it is also added later that in 2020, the restrictions on the share ratio of commercial vehicles (trucks, passenger cars, etc.) will also be lifted. Most importantly, the restrictions on the share ratio and the number of joint ventures of fuel passenger vehicles, which are closely related to everyone, will also be lifted in 2022

what changes will the new policy bring

1. Intensifying industry competition: Although China is currently the world's largest new car trading market, compared with Germany, Japan and other auto industry powers, China's auto industry is relatively weak. The cancellation of the above "stock ratio restrictions" and "production restrictions" on foreign brands will undoubtedly greatly reduce the threshold for foreign brands to enter China, and the competition in the entire domestic automotive industry will intensify, especially for many domestic brands with a weak sense of existence, their survival will be more difficult, and even be eliminated

2. Foreign enterprises may introduce more new models: American economist jamestobin once said, "don't put eggs in the same basket". As early as a few years ago, Audi had the idea of establishing a joint venture with SAIC to establish "SAIC Volkswagen Audi", because Audi had long been dissatisfied with the current share allocation of FAW Volkswagen Audi. However, the plan was temporarily shelved under the pressure of FAW officials and dealers, but from the fact that Audi later took a 1% stake in SAIC, Audi is still "not dead". If the restrictions on share ratio are lifted, there will be more and more similar situations. Audi's "inventory" that has not yet been made in China: A5, a7, a8 and other models are expected to be made in China. If foreign car companies can hold more shares when establishing new joint ventures, they will have more initiative. It should be a "routine operation" to introduce many originally imported models into China to expand the product power of their own brands

3. The development speed of new energy vehicles is accelerating: as the first new energy vehicles to remove restrictions, although the proportion of the whole industry is very low, it is undoubtedly the most concerned. At present, it is reported that Tesla, the "giant" brand in the new energy vehicle industry, has realized its wish to build a wholly-owned factory in China, and has become the first auto enterprise to enjoy the policy, while many fuel vehicle giants have also reported that they will increase investment in new energy vehicles in China. As the saying goes, "there is pressure, there is power". Now some domestic car companies are forced to work harder under pressure

what is the impact on consumers

as car owners or prospective car owners, how the various actions of car companies will be carried out is of secondary importance to us, and the most critical thing is the impact on us

and Dongo believes that the benefits of increased competition and more models are that there are more models to choose from and the price is cheaper. Those who are familiar with the automotive industry know that in fact, there are many foreign brand models that you can't buy in China, such as Corvette of "Wuling" in the United States, SIAT of Volkswagen Group, etc. as the world's largest new car trading market, there are no car companies that don't want to come in and take a share. In the future, we don't rule out the possibility of these car companies entering China

on the other hand, the intensification of competition between car companies is likely to lead to a price war, which will benefit consumers if car companies compete

what do you think

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